Official confirmation came via cookie brand Oreo regarding their new limited-edition product launch with global pop group BTS. The collaboration features a Brown Sugar Pancake flavor inspired by hotteok, a classic Korean street food pancake filled with melted brown sugar, alongside a signature purple wafer design.
The new product features a double layer of flavored cream sandwiched between two purple biscuits, marking a first for the brand. In similar fashion to last year’s Oreo collaboration with Selena Gomez, each cookie features one of 13 unique embossments chosen by the band as a tribute to fans. Consumers can combine certain cookies to form longer messages. UK retailers have initiated sales ahead of a nationwide rollout, pricing the product at £1.50 at Tesco and 85p at Asda.
According to Good Housekeeping, the new release is "possibly" the "best flavour so far" from Oreo. The release follows Oreo's previous seasonal offerings, including the Firecracker Pop flavor introduced in May. Mondelēz International, the major confectionery company behind Oreo, previously ended all animal testing in January following engagement from animal rights organization PETA. While not formally certified as vegan-friendly, the BTS cookies are free from animal-derived ingredients.
Fans can now find the limited-edition collaboration in select stores across the UK while stocks last.
Frequently Asked Questions
What flavor are the new BTS Oreo cookies?
The limited-edition BTS Oreo cookies feature a Brown Sugar Pancake flavor. This recipe is inspired by hotteok, a popular Korean street food pancake filled with melted brown sugar. The cookies also feature a double layer of cream between two purple wafer biscuits.
Where can fans buy the Oreo x BTS collaboration?
The limited-edition BTS cookies are currently available in the UK at Tesco for £1.50 and Asda for 85p ahead of a wider nationwide rollout. The cookies are offered for a limited time while supplies last.
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