BLACKPINK members Jennie, Lisa, Jisoo, and Rosé have each released new solo music following their contract renewals for group activities with YG Entertainment in late 2023. The quartet launched individual tracks across several weeks to explore their distinct musical styles while group projects remained paused.
Jennie released the digital EP Fallen Angel on August 28, featuring the title track alongside Heaven and Less Than a Lover. According to Laodong.vn, the project presents a softer, emotional pop direction and accumulated 29 million views on YouTube. Lisa followed on September 3 with the hip-hop single Sawadika, a prerelease track for her EP Press Play inspired by the Thai greeting sawasdee ka. Her music video gathered 182 million views in three weeks.
Jisoo issued the synth-pop track Click on September 4, featuring electronic sounds and a music video directed by Joseph Kahn that drew 47 million views in two weeks. Rosé released the garage punk song New Trick for Apple's Shot on iPhone campaign on September 17 according to Laodong.vn, whereas Dong-A Ilbo reported an unveiling on the 18th. Songwriter Amy Allen co-composed the piece, which drew 45 million views in seven days according to Laodong.vn.
Music critics assessed the individual career strategies with differing perspectives in Dong-A Ilbo. Critic Kim Do-heon noted that the members established their own companies to produce content flexibly and converted their collective influence into individual brands. Critic Jung Min-jae observed that their individual styles grew clearer, but noted that further releases next year are needed to evaluate their distinct artistry.
Frequently Asked Questions
Which songs did Jennie include on her solo release?
Jennie released the digital EP Fallen Angel, which includes the title track of the same name along with the songs Heaven and Less Than a Lover.
Who collaborated on Rosé's solo single New Trick?
Rosé co-composed New Trick with Amy Allen and Andrew Wells for Apple's Shot on iPhone campaign.
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