BLACKPINK's Rosé Records 2.6 Billion Views for 'APT.' MV

BLACKPINK’s Rosé and Bruno Mars' collaborative hit, “APT.,” recorded a monumental 2.6 billion views on YouTube on the morning of July 31 KST. This achievement marks a new industry benchmark, solidifying its dominant chart performance.

The track, originally released on October 18, 2024, at 1 p.m. KST, demonstrated exceptional longevity and global appeal. According to Soompi, the music video reached this impressive milestone in just over one year and nine months, showcasing its unparalleled viral spread. In practical terms, the song's genre-blending elements and Rosé’s distinct vocal delivery have resonated widely with audiences.

Evidence highlights the song's widespread impact.

This record-breaking feat positions “APT.” as the fastest music video led by a female artist to surpass 2.6 billion views, a testament to Rosé’s consistent creative direction and the track's high production value. Compared to other releases in Rosé’s discography, this collaboration highlights a strategic expansion of her sound beyond typical K-Pop offerings. The enduring popularity reflects a global audience's sustained engagement with its unique sound.

The continuous accumulation of views for “APT.” underscores its lasting cultural significance within the global music scene. This achievement further cements Rosé’s status as a formidable force in the industry, consistently setting new standards for female artists.