Rosé of BLACKPINK has released a new single titled "New Trick" alongside its music video. The energetic garage-punk track carries a theme of overcoming personal wounds, love-related hardship, and moving forward. Amy Allen, who previously collaborated on "APT.," and Andrew Wells, who worked on "Stay a Little Longer," co-produced the song. The accompanying music video was created in collaboration with Apple and directed by Dave Meyers, known for his work with artists such as Taylor Swift and Kendrick Lamar.
The reporting outlets provide distinct details regarding the technical specifications, timeline, and future plans. Soompi reported that the song and video were released on September 18 at 8 a.m. KST. Yonhap reported that the video was filmed to mark the release of the iPhone 18, noting Meyers has also directed videos for Ariana Grande. Newsis reported that the music video was filmed entirely on the iPhone 18 Pro for the "Shot on iPhone" campaign, which previously featured artists like Lady Gaga and Olivia Rodrigo. Newsis also reported that Rosé plans to release a new solo album next year.
Frequently Asked Questions
Who produced Rosé's single "New Trick"?
The single was co-produced by Amy Allen and Andrew Wells, both of whom previously worked with Rosé on earlier releases.
Who directed the music video for "New Trick"?
Dave Meyers directed the music video in collaboration with Apple's Shot on iPhone campaign.
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