ENHYPEN Sells 1.77 Million Copies of New EP on Release Day

ENHYPEN recorded more than 1.77 million sales for their eighth EP, "The Sin: Bliss," on the day of its release on Friday, putting the group on course to secure their fifth double-million seller. The record immediately debuted at No. 1 on domestic and overseas music rankings, securing the top spot on iTunes albums charts in 23 regions including Brazil, Japan, Malaysia, and Turkey while charting across 41 global markets.

Hanteo Chart confirmed the first-day tally on Saturday, reflecting massive worldwide demand across multiple physical and digital platforms. The album also climbed to No. 2 on Line Music's real-time albums chart in Japan, while the lead single, "Bloody Paradise," debuted atop the Bugs real-time chart. The title track maintained its No. 1 position on the Bugs daily chart for Aug. 21 and led the platform through 8 a.m. Sunday, alongside reaching No. 1 on iTunes songs charts across 14 countries.

The title track expanded its global footprint to 32 markets on iTunes songs charts, rising from 26 markets just one day prior. Spotify rankings also reflected this momentum, with the lead single entering global and US charts while charting in 33 countries and regions. The official music video surpassed 10 million views on YouTube within its first day, ranking among the platform's daily trending music videos in 28 regions.

According to Belift Lab, "The Sin: Bliss" follows a pair of lovers who choose an unprecedented escape after breaking taboos, only to realize that simply being together is their greatest bliss. The 10-track project continues the group's immersive narrative while introducing Brazilian phonk elements on the dance lead single. All six new tracks occupied the top six spots on the Bugs real-time chart, prompting catalog tracks like "Knife," "Outside," "No Doubt," and "Polaroid Love" to reenter the rankings before the group performs on SBS' "Inkigayo" on Sunday.