ENHYPEN Releases 'Bloody Paradise' Music Video

TL;DR ENHYPEN has released their high-energy title track 'Bloody Paradise' from the new album THE SIN: BLISS.

ENHYPEN officially registered their latest musical comeback on August 21, 2026, dropping the 2-minute-and-12-second title track 'Bloody Paradise' alongside their new album THE SIN: BLISS. The release marks a critical turning point for the group as their first project following member Heeseung's departure earlier in the year to pursue solo work. The new title track pivots toward aggressive, rhythm-heavy production aimed directly at fast streaming consumption.

According to KBIZoom, the energetic title track was penned by a powerhouse songwriting team consisting of Ryan Curtis, Pardyalone, JULiA LEWiS, and Dynamicduo's Gaeko under BELIFT LAB. The track portrays an intense romance where two lovers on a dangerous escape find paradise amid total chaos.

The release anchors itself on Brazilian funk rhythms blended with distinctive brass accents. Music critic site thebiaslist.com noted that 'Bloody Paradise' incorporates Brazilian phonk elements and highlighted 'the squiggly brass that accents the pre-chorus and chorus' as a defining technical element. The publication awarded the song a C- grade, pointing out that while the bounce adds fresh energy to their discography trajectory, the concise runtime limits melodic progression.

According to the video's official credits, the music video was directed by HATTRICK under executive producer Kim Taeho. BELIFT LAB premiered the official music video on YouTube, with the release also linked through Weverse. The visual production frames the track's dramatic vocal delivery and relentless rhythm through vivid imagery.

ENHYPEN continues their promotion for THE SIN: BLISS across digital channels.

Frequently Asked Questions

When was ENHYPEN's 'Bloody Paradise' released?

ENHYPEN released 'Bloody Paradise' on August 21, 2026, as the lead title track for their album THE SIN: BLISS under BELIFT LAB.

Who wrote and produced ENHYPEN's 'Bloody Paradise'?

'Bloody Paradise' was written by Ryan Curtis, Pardyalone, JULiA LEWiS, and Gaeko, with executive production overseen by Kim Taeho and music video direction by HATTRICK.