GUESS JEANS has named Stray Kids member Hyunjin as its new Global Brand Ambassador, rolling out the partnership through its Modern Heritage campaign. The brand initially previewed the collaboration by teasing "Stays in GUESS JEANS — 3.6.26" before formally revealing Hyunjin and publishing the campaign on its official website.
The Modern Heritage collection features classic denim shirts, straight-fit jeans, striped T-shirts, and denim cargo pants. Visual assets and reveal clips were released through Instagram Reels. The collection launched online, in select GUESS stores worldwide, and at the GUESS JEANS flagship store on Melrose Avenue in Los Angeles.
Frequently Asked Questions
What items are included in Hyunjin's GUESS JEANS campaign?
The Modern Heritage collection includes classic denim shirts, straight-fit jeans, striped T-shirts, and denim cargo pants.
Where is the GUESS JEANS Modern Heritage collection available?
The collection is available online, in select GUESS retail stores worldwide, and at the GUESS JEANS flagship location on Melrose Avenue in Los Angeles.
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